The brief: a participatory exercise based on aesthetics and exclusive technology.

For the launch of the New Renault Mégane Coupé and Saloon, Renault wanted to offer a unique experience to a selection of well-known European photobloggers. This project would make the best use of their talent by offering them highly stimulating and creative conditions.

The dynamic design of the New Renault Mégane and its streamlined lines evolved through the lenses of the 6 amateur and professional photographers in one of the most beautiful locations in Paris: La Grande Halle de la Villette.

Thanks to Microsoft's new PhotoSynth technology, used exclusively by an automotive manufacturer, RENAULT invites you to enter a unique visual universe: incredible detail, a depth of vision worthy of 3D, all part of a truly unique representational experience.

Jump right into the picture!

The Location

La Villette is an open book on a century of architecture, written by thirty creators. One word summarises the whole experience "encounter". An encounter between old buildings and new constructions, between water, plants and rocks, between grand scale and intimate detail, between town and nature.

La Villette is an open book on a century of architecture, written by thirty creators. One word summarises the whole experience "encounter". An encounter between old buildings and new constructions, between water, plants and rocks, between grand scale and intimate detail, between town and nature.

At the centre of the Park, La Grande Halle, built in 1867 has been classified as an historical monument. Today it features as a centre for multiculturism with a varied programme of events, and as a technological centre, with the City of Science and Industry close at hand. Its characteristic architecture a zinc roof with pillars of cast iron is emblematic of the major industrial constructions of the 19th century in France.